Apple Raises MacBook, iPad Prices following weeks of warnings from the company that escalating component costs would eventually affect consumers.
According to Apple, the rapid global expansion of AI data centres has triggered an extraordinary increase in demand for memory and storage chips, pushing prices to record levels.
Among the affected products, the entry-level MacBook Neo now starts at $699, up from $599, while the MacBook Air has increased from $1,099 to $1,299.
The MacBook Pro also recorded a significant increase, rising from $1,699 to $1,999, while the Mac Studio now begins at $2,499, compared to its previous starting price of $1,999.
Apple also increased prices across its iPad lineup.
The iPad Air now starts at $749, up from $599, while the iPad Pro has increased from $999 to $1,199.
The standard iPad now costs $449 instead of $349, and the iPad Mini has risen from $499 to $599.
Other Apple products affected by the price adjustment include the HomePod, HomePod Mini, Apple TV streaming device and the Vision Pro mixed-reality headset.
Despite the widespread increases, Apple has maintained current pricing for its iPhone lineup, although industry analysts believe smartphone prices could rise later this year if component costs remain elevated.
The company explained that it had absorbed rising production costs for as long as possible but could no longer shield customers from the impact of the global memory shortage.
Apple described the current market as an unprecedented challenge, noting that suppliers are prioritising AI data centre demand, leaving fewer components available for consumer electronics manufacturers.
Industry analysts say the surge in AI investment has fundamentally reshaped the semiconductor supply chain, with memory prices recording some of their fastest increases in decades.
Experts also expect other computer and tablet manufacturers to review pricing strategies if supply constraints continue throughout the year.
The announcement comes as technology companies worldwide invest heavily in artificial intelligence infrastructure, increasing competition for high-performance memory chips required to power advanced AI systems.
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While Apple remains one of the world’s largest consumer electronics manufacturers, analysts believe continued pressure on component prices may influence future product launches and pricing decisions.
Consumers planning to purchase new Apple devices may therefore face higher costs until supply conditions improve and the semiconductor market stabilises.