Nigerian Afrobeats star Burna Boy has taken another step into the global fashion industry with the launch of his first sneaker collection in collaboration with Swiss sportswear brand On.
The collection, released on October 22, 2026, features three sneaker designs: the Cloudtilt Remix, designed for everyday wear; the Roger Clubhouse, a tennis-inspired sneaker; and the Cloudmonster, built for running. The designs feature distinctive brown, white and deep-red colourways, with prices ranging from $150 to $180. 
The collaboration builds on a multi-year partnership announced in September 2025, when Burna Boy was named On’s “Clubhouse President” as part of the brand’s effort to connect sports, music and culture. The new collection marks a shift from representing the brand to collaborating on products bearing his creative influence. 
With this latest move, the Grammy-winning singer continues to broaden his global presence beyond music, reinforcing the growing connection between Afrobeats, fashion and international lifestyle brands.
Burna Boy’s latest venture reflects the growing connection between music, fashion and global lifestyle brands. International artists increasingly influence not only what audiences listen to but also how they dress and express themselves.
For the Nigerian superstar, the collaboration offers another platform to extend his creative identity beyond the recording studio and onto the global fashion stage.
With prices ranging from $150 to $180, the collection is positioned within On’s premium footwear market. The three designs also allow the collaboration to reach different audiences, from those seeking everyday sneakers to tennis-style footwear enthusiasts and runners.
As Afrobeats continues to command international attention, Burna Boy’s latest move adds another dimension to his growing cultural influence, demonstrating how Nigerian music stars can build partnerships that extend into fashion and lifestyle.
